1990
First Steps
Flow of encounters and having the correct hand is important in life. In the beginning of the 90’s a compliment made to 3M that was one of the most innovative American companies had a high return and distributorship contract was signed with 3M. This cooperation lays the ground for a major success story.
For initial commercial experiences of Index, working with such a large and international company proves to be very valuable. Index gained significant experiences in many basic areas such as making business plans, establishing production forecast, planning marketing activities, warehouse and shipping management, giving postdated checks. In this process, the experience of working with dealers was among the most important gains for Index. Especially many steps taken in Anatolia during that time created foundations of partnership relationships that are still continuing today with pleasure. And at the end of a six-month period, the company starts to occupy the market leading position with 60% market share in all magnetic peripheral products, mainly, floppy disks.
Increasing transaction volume of 3M creates the need to lease and invest on a warehouse for Index for the first time. Thus, in a short while like six months, when the small office in Beşiktaş is no longer sufficient for growing business needs, Index moves to its second office in Gayrettepe and invests in a 30 square meter warehouse that was then called “the major investment”. Considering the enormous logistics center of the group today, modesty of that first warehouse investment in 1990 becomes even more evident. Although steps and square meters were small, unlimited dreams of Index starts demonstrating itself even then.
And at the end of 1990 the company takes its proud place in “Top 100 Computer Companies” list created by Bilgisayar Magazine.